Why LS election is among world's most expensive

This time the polling exercise, due to start on April 11 and be completed by May 19, will cost an unprecedented 500 billion rupees ($7 billion), according to the New Delhi-based Centre for Media Studies. About $6.5 billion was spent during the US presidential and congressional races in 2016. Most of the jump in spending will come in use of social media, travel and advertising.